Where clicks come from and where they go: referral traffic, UTM tagging, click paths and attribution — reading the journeys between websites.
Free for early members. No credit card required.
What Interclick Does
About the clicks that carry people between websites — referral traffic, click paths, UTM tags and what the journey between sites reveals.
Reading where visitors arrive from — and why so much traffic hides as 'direct'.
Labeling your links so campaigns stay distinguishable — conventions that survive a team.
The page-to-page journeys inside a visit: entry pages, common routes and where people drop.
First click, last click and multi-touch — what each model credits and what each one hides.
What makes an outbound link earn clicks — position, wording and context, tested honestly.
Bots, prefetches and spam referrers — cleaning click data before drawing conclusions.
How Interclick Works
Label outbound campaign links consistently, so arrivals stay traceable to their source.
Review where clicks actually come from, with bots and noise filtered out first.
Follow the in-site journeys that follow each source — the arrival is the start of the story, not the end.
About
Interclick — The click between two sites Part of the VentureOS network of 20,000+ smart entities, each built to create real value in its vertical. Backed by 63+ specialist agents, shared infrastructure, and a unified economy.
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Visits that arrive by clicking a link on another site, as opposed to search, ads or typed addresses. The referrer tells you which site sent the click.
Because the referrer is often stripped — by apps, secure connections and messaging tools. Much 'direct' traffic is really shared links whose origin was lost, which tagging can recover.
None is true; each answers a different question. Last click shows what closed, first click shows what introduced. Pick per question, and use the same model when comparing.
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